Fields of interest.
We seek unique solutions.
Product Innovations
We seek cutting-edge technologies for the future home that make everyday life easier for all. Over time, consumers’ expectations for appliances have grown. Future appliances will feature new materials and inspiring technologies like intelligent sensors and new ways of interaction.
- Sensors & Analytics
- Interaction & Interfaces
- New Materials & Coatings
- Product Lifecycle Management
- New Products & Services
Production Technologies
As one of the world’s leading players in the home appliance sector, we bring scale to production. Innovation fuels our cutting-edge operations. We strive to do things better in all our business units, including manufacturing, quality and logistics.
- Robotics & Automation
- Supply Chain & Logistics
- Shop Floor Management
- Quality Management
- Additive Manufacturing
Business Enablers
We constantly identify opportunities for business improvement. To ultimately create more value for our consumers, we drive efficient business processes, new ways of working in a digital era, and secure IT infrastructures amongst others.
- Gen.AI Applications
- Marketing, E-Commerce and Sales
- Future Computing & Network
- Data & AI
- Cyber Security
Startups should fulfill the following basic criteria:
Startup type
We are looking for startups that aim for a scalable business model, based on their wholly-owned intellectual property. Startups offering consulting or engineering service are not in our scope.
Startup stage
Startups must be a legal entity majority-owned by founders and venture capitalists. The solution should be new to the home appliances market. A functional prototype for testing should be available.
Funding stage
Startups need to have at least seed funding from a professional investor. This could be a venture capital investor or an equity-based accelerator.
We create business impact.
BSH Startup Kitchen leverages a unique engagement formula, unlike any model we've seen. This model breaks down the traditional friction between startups and enterprises. Decisions are faster. Development schedules are compressed. User experience is top priority. The resulting product is faster to market and more compelling.
David Westendorf, Co-Founder & COO at Passio
Micropsi Industries develops AI software that enables industrial robots to react in real time to dynamic conditions in a production workspace. With BSH Startup Kitchen we are bringing AI for robots to a factory in Spain. We are enjoying the collaboration a lot. It is professional, open minded, really productive and always with the goal to create a win-win situation.
Mark Micnik, Senior Sales Account Executive at Micropsi Industries
Together with BSH Startup Kitchen we set up a project where Mavenoid was implemented on the UK support website to help customers having problems with their washing machines. It has been a learning experience for us at Mavenoid and through a huge team effort together with the BSH team we have been able to make great progress and get to where we are today.
Tilda Sander, Head of Growth & Partnerships at Mavenoid